HI EVERYONE!!!! Oh my gosh, where do I even start? There are so many life updates and things to catch up with you about, I am just going to dive right in so this post doesn’t end up being a thesis. But, let’s be real, it will anyway, because I’m just a chatty Kathy and there’s nothing me or anyone can do about it.
On the personal side, I got married!! Yes, there is someone on this earth I convinced to spend the rest of their life with me. I know, it’s a big deal. If you follow me on Instagram, you will already know that we got married in Positano September 16th, and it was the most amazing weekend of my entire life. It was 4 days of complete bliss with our closest friends and family that was beyond magical for all of us. There were lots of tears, lots of laughter, lots of rosé, lots of dancing, lots of Italian food, and most importantly, lots of love. When husband proposed last October, I wanted to elope. I had never been a fan of big weddings that felt overly stressful, over-planned, and impersonal. Additionally, I was in the thick of working on a very big project that was set to launch this October (more on that in a sec), so planning a wedding amidst launching a new business seemed way too cray cray. I wanted to run away somewhere private and do an intimate ceremony just the two of us. Husband reeeeeeally wanted a wedding, so we compromised on doing a destination to ensure we could keep it small to our close inner circle. I am so so happy he insisted on doing so. The memories I have from that perfect weekend will be with me forever and it was truly the best few days of my life….and that is one of the zillion reasons he is the perfect guy for me. He always knows what I truly want and what is best.
On the professional side, I launched a new company!!! I can’t believe I am finally sharing it with you guys!!!!!!! This is such a passion of mine, and I started getting really serious about it after I wrote THIS post. I realized, if no brand has created the types of products I’m looking for, why the hell don’t I just do it myself? I know soooo many of you feel the same way as I do about the lack of effective, pigmented, sexy, chic, cool natural makeup on the market. We are all trying to avoid unhealthy ingredients and remove toxins from our lives, but we also don’t want to have to sacrifice or compromise the things we love and look for in our makeup. I felt like if I wanted my makeup to be natural, I had to settle for ugly packaging, basic products, and earthy colors. If liquid lipsticks are all the rage right now, why can’t we have a natural version? Why do we have to sit out on fun trends and cool products because nobody is doing them natural? I want to change that and create products that perform just as well if not better than the conventional luxury brands on the market, and happen to be completely free of toxins, chemical fragrance, endocrine disrupting ingredients, and anything that has been linked to the formation of cancers. I am also very dedicated to always maintaining a 100% cruelty free brand, and am more than happy to pass on opportunities, like selling in China, until they change their rules on mandatory animal testing.
My tagline is Natural AF, and this is my way of ensuring you guys that we really are natural. We don’t just have one buzz word ingredient that is natural and a bunch of other bad ones too. We are a pure, clean cosmetic line that is dedicated to changing the world of natural makeup for the better. For me, AF means “always free” and if you head over HERE, you can learn more about what you will never find in our products.
My first launch is 8 shades of a long wearing, soft matte, comfortable liquid lipstick. This formula is very velvety and does not dry down to a full ultra matte. It sets to a comfortable satin, and can be layered upon itself throughout the day without crusting, cracking, or balling up. They can be mixed with each other, and are designed to be flattering on a multitude of skin tones! I wanted to launch with liquid lipsticks because they are so popular right now and I am determined to show that natural doesn’t have to mean boring. It can be fun, cool, and sexy. Additionally, because liquid lipsticks are long wearing (and can withstand making out J), each shade is a different boy’s name. Take a look HERE to see them in action! And ALSO….ready for it….they will be available at….NEIMAN MARCUS…starting November 2nd!!! What the whaaaat!!!??? I know, I don’t even know u guys, I don’t even know. But I’m so excited and so ready for it!
I also must add, we have some giveaways happening right now and there is still time to win a couple shades! Head over to the LAWLESS IG so you can enter, and also to stay up to date on all future launches, promos, giveaways, and generally neat info about why I’m doing what I’m doing! I would love to have you there with me!
Liquid lipsticks are just the beginning. In the early spring, I am launching complexion – foundations, concealers, and powders. We may also have some Valentine’s Day limited edition treats up our sleeve! In the summer, two more exciting face products will be released, and Fall has even more new new in store.
I hope you all love this brand as much as I do!!!! It means so much to me to have your love and support! So many of you have been interacting with me on social media, and I appreciate your cheering LAWLESS on so so much!!! Thank you from the bottom of my heart, and I am so excited to take you on this journey with me!!!
XOXO
Annie
